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Before
Now
Target
Audience
Vegetarian and highly conscious of the food she eats. She tries to be as environmentally friendly as possible and posts daily on social media to share her interests and promote her yoga course.
Nutritionist and Yoga Teacher
Mexico
25 y/o
Lucía
For people with a mindset to enhance their physical and mental well-being. B’graan’s granola is the best way to start the day.
Completely vegan breakfast and snack made 100% with natural ingredients, handpicked, and freshly baked every day by Chef Mariel Villanueva to guarantee its delicious flavor.
Brand
Positioning
Visual Identity System
Packaging
Illustration
Consumer Product
Re-Branding
Logo Design
Motion Design
Illustration
Sonic Branding
Packaging
Client: B'graan
Logotype
Monogram
Color
Palette
Pantone 1375 C
Pantone 159 C
Pantone 550 C
Pantone 7489 C
Digital Media
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