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Before

Now

Since 2016, Fundación Por grace has had the mission to help children with diverse clinical diagnoses to have safe access to CBD therapy in Mexico.
 
This first started with the founder’s daughter, Grace Elizalde, who from an early age was diagnosed with Lennox-Gastaut Syndrome. Which is a rare form of epilepsy that is very hard to control with conventional medication.
 
In their search for alternatives, they found that CBD was a great supplement to conventional treatments for epilepsy reducing Grace’s episodes strength and frequency from 400 a day to almost zero.

Context

Visual Identity System

Icon Design

Por Grace

Non-Profit Organization

Creative Strategy

Re-Branding

Graphic Design

Motion Design

Sonic Branding

Social Media

Client: Fundación Por Grace

Year: 2021

Logotype

Brandmark

Color

Palette

Pantone 353 C

Pantone 331 C

Pantone 609 C

Pantone 488 C

Pantone 339 C

Web

Design

Social

Media

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